Welcome to my portfolio! Here you’ll find a selection of my work from a variety of my experiences from academic coursework to internships!
NBCUniversal Internship Projects, Fall 2024-Spring 2025
During my internship, I managed RSN newsletters for Philadelphia, Boston, and the Bay Area, ensuring they went out at 11:00 AM local time. I identified top-performing stories using Domo and Parse.ly, incorporated recommendations from local editors, and built the newsletters in Sailthru before sending them out with approval.
Email Newsletters
Social Media
During my internship, I scheduled and published social media content across NBC’s platforms (Instagram and Facebook), including editing and coordinating video posts for NBC’s Clear the Shelters campaign. I also assisted with scheduling evergreen content by organizing posts and writing social media copy for both NBC and Telemundo accounts.
Data Tracking and Content Performance Analysis
Developed and maintained data tracking sheets using Google Search Console to monitor performance across 10+ local markets. (Left)
Tracked top-performing Telemundo stories utilizing "Resocial" strategy, noting subject, engagement, and clicks. (Resocial is re-posting a story that has already been shared. It could be casting the story in a new light or sharing the story in a new format) (Right)
App Engagement Campaign: Weather Re-Design
Scheduled weather app engagement campaign using Airship across 35 apps for NBC and TLMD. Monitored KPIs such as open rate, open count, and engagement.
Skills Gained
- Data Analysis
- Digital Platform Strategy
- Entertainment Landscape
- News Production & Operations
- Social Media Management
- SEO, ASO Knowledge
- Newsletters
- Collaboration across Editorial, Digital, Video
- Copywriting for Social Media
- Communication and Organization
PR Consulting, Public Relations Intern, Summer 2024
While an intern at PRC, a global public relations agency, I contributed to the adidas Y-3 account by tracking media coverage and compiling decks such as the one shown here.
Skills Gained
- Media Monitoring
- Publications
- Public Relations Landscape
- Consumer Brands Operations
- Client Communication
- Brand Giftings
- Influencer Sourcing
- Online Research
- Talent Relations
- Agency Workstyle
Sony Music Entertainment, The Orchard, Summer 2023
While interning on the Brand and Digital Marketing Teams, I created social media assets for Instagram and LinkedIn using our labels artists. Examples include updates to the Grammy Process, 5 Artists You Should Know, and Singles of The Week.
Wrote a press release for The Orchard's collaboration with Daniel's Music Foundation and a YouTube Shorts playbook for artist optimization.
Skills Gained
- Brand Marketing Strategy
- Social Media Content Creation
- Writing
- Music and Distribution Industry
- Competetive Landscape
- Audience Data (Chartmetric)
- Data Entry
- Events
- Social Media Marketing
- Artist Branding
Fordham University Undergraduate Projects
Consumer Behavior Marketing Campaign for Wildlife Conservation Society
In my Consumer Behavior course, I collaborated with a team to develop a marketing strategy for the Wildlife Conservation Society at the Bronx Zoo through Fordham’s Center for Community Engaged Learning.
Surveyed students to inform an engagement strategy featuring a consistent social media calendar, a species day digital fundraiser, and a Robert Irwin TikTok takeover, which was presented to the nonprofit’s marketing and communications team.
Magazine Writing, Feature Article, Fordham Sleep Study
In my Magazine Writing course, I researched the relationship between sleep and college students for a long-form piece. I conducted interviews with students, psychology study assistants, and professors, focusing on the four-year Fordham University Sleep Study (FUSS), which tracks student habits using wearable devices. This project allowed me to explore my interest in health writing while learning about a unique study at Fordham.
Multimedia Journalism, Feature Article and Video
I produced video coverage of our water polo team during their undefeated season, which garnered national media attention when they reached #1. I also developed a social media plan to expand audience reach using vertical video clips.
I conducted an audio interview and produced a short profile on Fordham’s mascot, Ramses (Abigael Hartlieb), exploring her experiences in this college role.
The Fordham Ram: Social Media Director and Contributing Writer
I formerly served as the Social Media Director, where I oversaw all digital platforms, including Instagram, Facebook, Flow Page, and Twitter. Along with my digital production work, I served as a contributing writer, where I have pitched and written arts, entertainment, food, and Fordham culture articles.
Writing Samples from Academic Coursework
Written pieces shown here are from Introduction to Digital Media, Introduction to Journalism, and Business of New Media.
Creative Work from Graphic Design Courses
Brand re-design project from Media Arts course in 2019 at Agnes Irwin. Created a new product design for Perrier and pitched a business model to a panel of arts professionals.
Digital Production project where I created a magazine spread about John Mayer's Solo Tour and his music journey using Adobe Creative Suite. Utilized elements of animation, audio production, and other creative design features to display my skills.